Autor según el artículo: Huertas A; Moreno A; Pascual J
Departamento: Estudis de Comunicació
Autor/es de la URV: Huertas Roig, Maria Asuncion / Moreno Ribas, Antonio / Pascual Fontanilles, Jordi
Palabras clave: Twitter Social media Smartness Smart tourism destination Smart city Semantic analysis Place branding Co-creation twitter technology social media smartness smart tourism destination smart city semantic analysis residents perceptions involvement foundations experiences ecosystems city
Resumen: Smart cities and smart tourism destinations integrate technological infrastructures and end‐user devices with the aim of providing more satisfying experiences. They generate expectations of superior innovation, greater interactivity, participation and a better image. Therefore, they need to communicate their smartness and include it in their branding. The study analyses the smart con-tent present in the tourist and non‐tourist official Twitter accounts of a selection of smart cities and smart destinations, through semantic analysis, in order to find out which smart concepts are strate-gically branded to create a smart tourism destination image. The results show that the best cities in the ranking for each smart topic are not the ones with highest percentages of tweets on that topic. The study also shows that the number and percentage of tweets that communicate smart aspects on the platforms analyzed are low, showing the smartness is not included in their branding. It has also been observed that, almost all cities communicate or do not communicate the same concepts, evinc-ing an undifferentiated branding strategy. The results of this study are interesting for urban policy-makers and tourism destination marketers to improve their branding.
Áreas temáticas: Zootecnia / recursos pesqueiros Renewable energy, sustainability and the environment Medicina i Management, monitoring, policy and law Interdisciplinar Historia Hardware and architecture Green & sustainable science & technology Geography, planning and development Geografía Geociências Environmental studies Environmental sciences Environmental science (miscellaneous) Ensino Engenharias iii Engenharias ii Engenharias i Enfermagem Energy engineering and power technology Education Computer science (miscellaneous) Computer networks and communications Ciências agrárias i Building and construction Biotecnología Biodiversidade Arquitetura, urbanismo e design Arquitetura e urbanismo
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
Direcció de correo del autor: jordi.pascual@urv.cat jordi.pascual@urv.cat sunsi.huertas@urv.cat antonio.moreno@urv.cat jordi.pascual@urv.cat
Identificador del autor: 0000-0002-7528-5819 0000-0002-7528-5819 0000-0001-6684-4220 0000-0003-3945-2314 0000-0002-7528-5819
Fecha de alta del registro: 2023-08-05
Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
Enlace a la fuente original: https://www.mdpi.com/2071-1050/13/19/10953
URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/
Referencia al articulo segun fuente origial: Sustainability. 13 (19):
Referencia de l'ítem segons les normes APA: Huertas A; Moreno A; Pascual J (2021). Place branding for smart cities and smart tourism destinations: Do they communicate their smartness?. Sustainability, 13(19), -. DOI: 10.3390/su131910953
DOI del artículo: 10.3390/su131910953
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2021
Tipo de publicación: Journal Publications
Repositori URV