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Unpeel the layers of trust! A comparative analysis of crowdfunding platforms and what they do to generate trust

  • Datos identificativos

    Identificador: imarina:9242225
    Autores:
    Ferreira VPapaoikonomou ETerceño A
    Resumen:
    Crowdfunding can prove to be a crucial alternative financing method, especially for microentrepreneurs, new ventures, and nonprofit associations. But trust needs to be built before prospective users decide to use crowdfunding, and we still lack an in-depth understanding of how crowdfunding platforms make users trust them. We analyzed 50 crowdfunding platforms of different types, from investment and lending platforms to reward and donation platforms. Within the sample, we included successful and consolidated platforms, such as Kickstarter, Crowdcube, and Indiegogo, as well as lesser-known and less active platforms, such as Crowdence, Zank, and Fundeen. A comparative analysis of these platforms reveals a diversity of organizational practices that aim to generate trust on four levels: trust toward the platform, toward the project, toward the users, and toward the notion of crowdfunding overall. We suggest guidelines for best practices for crowdfunding platforms and a checklist of points for prospective users searching for the right crowdfunding platform. © 2021 Kelley School of Business, Indiana University
  • Otros:

    Autor según el artículo: Ferreira V; Papaoikonomou E; Terceño A
    Departamento: Gestió d'Empreses
    Autor/es de la URV: Ferreira Gregorio, Valeria Soledad / Papaoikonomou, Eleni / Terceño Gómez, Antonio
    Palabras clave: User trust Reputation management Reputation Entrepreneurship Cybersecurity Crowdfunding user trust reputation management model entrepreneurship cybersecurity
    Resumen: Crowdfunding can prove to be a crucial alternative financing method, especially for microentrepreneurs, new ventures, and nonprofit associations. But trust needs to be built before prospective users decide to use crowdfunding, and we still lack an in-depth understanding of how crowdfunding platforms make users trust them. We analyzed 50 crowdfunding platforms of different types, from investment and lending platforms to reward and donation platforms. Within the sample, we included successful and consolidated platforms, such as Kickstarter, Crowdcube, and Indiegogo, as well as lesser-known and less active platforms, such as Crowdence, Zank, and Fundeen. A comparative analysis of these platforms reveals a diversity of organizational practices that aim to generate trust on four levels: trust toward the platform, toward the project, toward the users, and toward the notion of crowdfunding overall. We suggest guidelines for best practices for crowdfunding platforms and a checklist of points for prospective users searching for the right crowdfunding platform. © 2021 Kelley School of Business, Indiana University
    Áreas temáticas: Marketing Economia Ciencias sociales Business and international management Business Administração pública e de empresas, ciências contábeis e turismo
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    Direcció de correo del autor: valeria.ferreira@urv.cat valeria.ferreira@urv.cat eleni.papaoikonomou@urv.cat antonio.terceno@urv.cat antonio.terceno@urv.cat
    Identificador del autor: 0000-0003-1050-1979 0000-0003-1050-1979 0000-0003-0198-2926 0000-0001-5348-8837 0000-0001-5348-8837
    Fecha de alta del registro: 2024-09-07
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Enlace a la fuente original: https://www.sciencedirect.com/science/article/pii/S0007681321001634
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referencia al articulo segun fuente origial: Business Horizons. 65 (1): 7-19
    Referencia de l'ítem segons les normes APA: Ferreira V; Papaoikonomou E; Terceño A (2022). Unpeel the layers of trust! A comparative analysis of crowdfunding platforms and what they do to generate trust. Business Horizons, 65(1), 7-19. DOI: 10.1016/j.bushor.2021.08.004
    DOI del artículo: 10.1016/j.bushor.2021.08.004
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2022
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Business,Business and International Management,Marketing
    User trust
    Reputation management
    Reputation
    Entrepreneurship
    Cybersecurity
    Crowdfunding
    user trust
    reputation management
    model
    entrepreneurship
    cybersecurity
    Marketing
    Economia
    Ciencias sociales
    Business and international management
    Business
    Administração pública e de empresas, ciências contábeis e turismo
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