Autor según el artículo: Ferreira V; Papaoikonomou E; Terceño A
Departamento: Gestió d'Empreses
Autor/es de la URV: Ferreira Gregorio, Valeria Soledad / Papaoikonomou, Eleni / Terceño Gómez, Antonio
Palabras clave: User trust Reputation management Reputation Entrepreneurship Cybersecurity Crowdfunding user trust reputation management model entrepreneurship cybersecurity
Resumen: Crowdfunding can prove to be a crucial alternative financing method, especially for microentrepreneurs, new ventures, and nonprofit associations. But trust needs to be built before prospective users decide to use crowdfunding, and we still lack an in-depth understanding of how crowdfunding platforms make users trust them. We analyzed 50 crowdfunding platforms of different types, from investment and lending platforms to reward and donation platforms. Within the sample, we included successful and consolidated platforms, such as Kickstarter, Crowdcube, and Indiegogo, as well as lesser-known and less active platforms, such as Crowdence, Zank, and Fundeen. A comparative analysis of these platforms reveals a diversity of organizational practices that aim to generate trust on four levels: trust toward the platform, toward the project, toward the users, and toward the notion of crowdfunding overall. We suggest guidelines for best practices for crowdfunding platforms and a checklist of points for prospective users searching for the right crowdfunding platform. © 2021 Kelley School of Business, Indiana University
Áreas temáticas: Marketing Economia Ciencias sociales Business and international management Business Administração pública e de empresas, ciências contábeis e turismo
Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
Direcció de correo del autor: valeria.ferreira@urv.cat antonio.terceno@urv.cat eleni.papaoikonomou@urv.cat valeria.ferreira@urv.cat
Identificador del autor: 0000-0003-1050-1979 0000-0001-5348-8837 0000-0003-0198-2926 0000-0003-1050-1979
Fecha de alta del registro: 2023-02-23
Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
Enlace a la fuente original: https://www.sciencedirect.com/science/article/pii/S0007681321001634
URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/
Referencia al articulo segun fuente origial: Business Horizons. 65 (1): 7-19
Referencia de l'ítem segons les normes APA: Ferreira V; Papaoikonomou E; Terceño A (2022). Unpeel the layers of trust! A comparative analysis of crowdfunding platforms and what they do to generate trust. Business Horizons, 65(1), 7-19. DOI: 10.1016/j.bushor.2021.08.004
DOI del artículo: 10.1016/j.bushor.2021.08.004
Entidad: Universitat Rovira i Virgili
Año de publicación de la revista: 2022
Tipo de publicación: Journal Publications
Repositori URV