Revistes Publicacions URV: Triangle - llenguatge, literatura, computació> 2018

Análisis sociolingüístico de la publicidad

  • Dades identificatives

    Identificador: RP:4385
    Handle: https://hdl.handle.net/20.500.11797/RP4385
    Autors:
    Morales Sánchez, Damián
    Resum:
    This research analyzes the sociolinguistics adequacy in advertisements. The analysis aims to observe how far advertising reects the covariation phenomena manifested in the different linguistic levels from the conjunction of certains social and contextual variables. The research aims, somehow, to make it clear that sociolinguistics adequacy in ads can increase the effectiveness of advertising communication. We present a qualitative study of a corpus formed by a total of 60 television commercials, selected taking into consideration age and gender of the speaker as the product or service publicized. On the basis of the results obtained, advertising communication reflects both the genderlect and agelect variation. Also, we have observed dierences in style and therefore advertising includes the diaphasic variation. However, we perceive the transmission of sociolinguistic stereotypes that encourage creation and difussion of certain sociocultural roles.

  • Altres:

    Autor segons l'article: Morales Sánchez, Damián
    Paraules clau: sociolinguistics
    Resum: This research analyzes the sociolinguistics adequacy in advertisements. The analysis aims to observe how far advertising reects the covariation phenomena manifested in the different linguistic levels from the conjunction of certains social and contextual variables. The research aims, somehow, to make it clear that sociolinguistics adequacy in ads can increase the effectiveness of advertising communication. We present a qualitative study of a corpus formed by a total of 60 television commercials, selected taking into consideration age and gender of the speaker as the product or service publicized. On the basis of the results obtained, advertising communication reflects both the genderlect and agelect variation. Also, we have observed dierences in style and therefore advertising includes the diaphasic variation. However, we perceive the transmission of sociolinguistic stereotypes that encourage creation and difussion of certain sociocultural roles.
    Any de publicació de la revista: 2018
    Tipus de publicació: info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article