Repositori URV

Identifier: TDX:1347

Handle: https://hdl.handle.net/20.500.11797/TDX1347

Authors:
Tujaka, Dorota Ana

Abstract:
This thesis analyses the use of tourist mapping as a tool of destination official web marketing, focusing on interactive maps as interfaces with information access as well as unique graphic images that introduce the idea of territorial unity and collaborate in promoting the image and identity/brand of the destination. Three approaches are applied: that of the users, of the web marketing managers, and of the academics. Quality model for online tourist maps along with detailed features inventory are elaborated to ensure their suitability to the sector. A systematic method for evaluating the quality of tourist web mapping (MEMTI) is developed in order to provide the Destination Marketing Organizations (DMOs) with a practical tool. A sample of 50 official maps of 'Top Destination' cities is analyzed and the great potential for improvement is detected.