Tesis doctoralsDepartament de Geografia

Análisis de la cartografía web turística y su papel en la promoción oficial de destinos. El caso de las 50 ciudades 'top destinations'

  • Identification data

    Identifier:  TDX:1347
    Authors:  Tujaka, Dorota Ana
    Abstract:
    This thesis analyses the use of tourist mapping as a tool of destination official web marketing, focusing on interactive maps as interfaces with information access as well as unique graphic images that introduce the idea of territorial unity and collaborate in promoting the image and identity/brand of the destination. Three approaches are applied: that of the users, of the web marketing managers, and of the academics. Quality model for online tourist maps along with detailed features inventory are elaborated to ensure their suitability to the sector. A systematic method for evaluating the quality of tourist web mapping (MEMTI) is developed in order to provide the Destination Marketing Organizations (DMOs) with a practical tool. A sample of 50 official maps of 'Top Destination' cities is analyzed and the great potential for improvement is detected.
  • Others:

    Publisher: Universitat Rovira i Virgili
    Date: 2013-07-02
    Identifier: http://hdl.handle.net/10803/145067
    Departament/Institute: Departament de Geografia, Universitat Rovira i Virgili.
    Language: spa
    Author: Tujaka, Dorota Ana
    Director: Pérez Albert, Yolanda
    Source: TDX (Tesis Doctorals en Xarxa)
    Format: application/pdf, 756 p.
  • Keywords:

    información online
    mapas turísticos
    Promoción web turística
    Web marketing
    cartografía turística
    91 - Geografia. Viatges
    517 - Anàlisi
    379.8 - Temps lliure
    339 - Comerç. Relacions econòmiques internacionals. Economia mundial. Màrqueting
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