Repositori URV

Identifier: TDX:703

Handle: https://hdl.handle.net/20.500.11797/TDX703

Authors:
Huertas Roig, Assumpció

Abstract:
Nowadays the cultural industry use socializational agents and marketing strategies trying to influence individuals identities. In view of the lack of european building's legitimacy by the citizens, political leaders try to increase the european identity between teenagers.Which agents have more influence? The mass communication power and the educational system. Consistently, the objective of this study is to analyze mass communication influence in the formation of european identity between teenagers.This research is based, methodologically, in two sections: the quantitative and the qualitative one. The treatment of quantitative data have been realized by descriptive statistics, contingency boards and variables correlations using the SPSS programme.Mass communication, and specially the television, are the second information source of Europe that teenagers receive. Although the high valuation of the media by teenagers, results of the study show that their influence is not so strong.As a conclusion, there is necessary increase informations and kwnoledge of Europe in teenagers through mass communication. But the spread of any information is not enough. Is important to know cultural aspects of other countries and the advantatges that UE involve to all citizens of states members.