Commercial distribution: tool proposal to promote the direct channel in the hotel industry

Identifier:  TFG:1568

Handle: https://hdl.handle.net/20.500.11797/TFG1568

Authors:  Gómez Follonier, Agustina

Abstract:
In a situation like the current one, where the intermediaries of the commercialization have acquired a prominent and relevant paper, it is necessary to raise the suitability of this one. To lessen the intermediation promoting the direct channel is going to be the strategy proposed in the present project for those hotel managers interested in increase their power and control of the product, as well as to increase their income. The supply of unexpected supplementary products, with the consequent costumer loyalty, will be the result obtained.