Business plan: creation of a 4 star hotel in Baqueira-Beret

Identifier:  TFG:1927

Handle: https://hdl.handle.net/20.500.11797/TFG1927

Authors:  Bellmont Rodríguez, Jesica

Abstract:
The present bachelor’s end project is based on the elaboration of a business plan focused in the creation of a family hotel called Hotel Chalet Monte Bello, a 4-star hotel specialized in activities of rest with a center of Spa & Wellness in the locality of Baqueira-Beret. The content of the project includes a review of the literature to understand the current context in which the hotel industry operates through a study of the macroenvironment with a PESTEL analysis and a study of the micro-environment with a SWOT analysis. Regarding the methodology, the project is composed of a marketing plan and an economic-financial plan in which a series of items are exposed for the start-up of the business, such as the definition of objectives and strategies, the philosophy and brand of the company, the investment plan and the economic results of the first five years, among others.