Priming effect on advertising

Identifier:  TFG:3096

Handle: https://hdl.handle.net/20.500.11797/TFG3096

Authors:  Barroso Lara, Jordi Andreu

Abstract:
Priming is an effect studied on Psycholinguistics which demonstrates a faster respond under the effect of a second impulse when the latter has some relation with the first. This principle has been determined after numerous test experimented on people throughout years of investigation. There are many studies which determine the case study of certain types of priming and their relation. The objective of this analysis is to apply these principles to the world of marketing, with this one being one the general population is exposed to at all times. Through the study of a corpus of marketing material and a certain variable, we have determined which typo of priming is most commonly used by marketing agencies to influence our decisions. These variables are related to consumer gender, age or purchasing power. Other factors of relevance have been considered, mainly the type of media through which they have been shown to the consumer public.