A practical exploration of the Drop-shipping business model in e-commerce: two case studies

Identifier:  TFG:3124

Handle: https://hdl.handle.net/20.500.11797/TFG3124

Authors:  Genovés Navarro, Gemma

Abstract:
This paper aims to present the emerging business model of Drop-shipping and to analyze it through two real case studies, thereby discovering its main benefits and weaknesses. To achieve this, the reader will first be put into context by explaining different aspects such as its characteristics, its history, its advantages and disadvantages, the marketing implications and the differences with the traditional e-commerce model. Secondly, as a practical part of this work, two businesses based on this model will be promoted through different channels during the Black Friday and Cyber Monday 2020 campaigns. One of these has already been operating since April 2020, and the other has been created at the same time as this project. Afterwards, the revenue of each business will be presented and the net profit margin will be calculated. Finally, the conclusion of the project will be made based on the analysis and study carried out, taking into account the following factors: the investment made, the time involved and the results obtained in the two case studies.