The relevance of the elaboration of the marketing plan for tourism destinations

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

APS: No

Title in different languages: The relevance of the elaboration of the marketing plan for tourism destinations

Abstract: This research study aims to evaluate the importance of establishing a marketing plan in tourism destinations. First, a bibliographic section was dedicated to point out scholars’ opinions about the importance of the marketing plan and different concepts related to it. Second, a quantitative research was carried out with professionals in the tourism sector in order to affirm the hypothesis. Lastly, a marketing plan of Alella has been established, involving the different concepts discussed in the theoretical and practical part.

Subject: Turisme

Academic year: 2021-2022

Language: en

Work's public defense date: 2022-09-14

Subject areas: Tourism and leisure

Student: Dounia Beldjord

Department: Gestió d'Empreses

Creation date in repository: 2022-10-10

TFM credits: 12

Keywords: Marketing plan, tourism destinations, destination marketing

Title in original language: The relevance of the elaboration of the marketing plan for tourism destinations

Access Rights: info:eu-repo/semantics/openAccess

Project director: Giovanni Pietro Cavalli