The importance of influencing the tourists' perception of a destination by implementing a strategic marketing plan

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

APS: No

Title in different languages: The importance of influencing the tourists' perception of a destination by implementing a strategic marketing plan

Abstract: This work has the aim of analyzing the importance of making a marketing plan for a destination to influence the perception that potential tourists have over a specific destination and therefore attract more tourists to the place. To do so, bibliographic research has been conducted and a series of interviews with professionals in the sector has been done. Moreover, a marketing plan for Costa Daurada has been suggested, to demonstrate with a practical example what had previously been stated.

Subject: Turisme

Academic year: 2021-2022

Language: en

Work's public defense date: 2022-09-14

Subject areas: Tourism and leisure

Student: CALIGIURI, sara

Department: Gestió d'Empreses

Creation date in repository: 2022-10-10

TFM credits: 12

Keywords: Perception, Marketing plan, positioning

Title in original language: The importance of influencing the tourists' perception of a destination by implementing a strategic marketing plan

Access Rights: info:eu-repo/semantics/openAccess

Project director: Cavalli, Giovanni, Pietro