The (mis)match between the perceived and projected images of tourist destinations

Identifier:  TFM:1129

Handle: https://hdl.handle.net/20.500.11797/TFM1129

Authors:  Van der Linden, Tim Egidius Carolus

Abstract:
The phenomenon of tourism and the actions of tourists are driven by image to a certain level. This study seeks to find if there is a (mis)match between the perceived and projected image, from the context of Catalan DMOs and Dutch tourists. To capture the broad image of tourism destinations, this study uses the qualitative method of mental mapping as a useful way to reveal how tourists perceive tourism destinations and a content analysis on the official website of the Catalan Tourist Board is conducted.