The (mis)match between the perceived and projected images of tourist destinations

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

APS: No

Title in different languages: The (mis)match between the perceived and projected images of tourist destinations

Abstract: The phenomenon of tourism and the actions of tourists are driven by image to a certain level. This study seeks to find if there is a (mis)match between the perceived and projected image, from the context of Catalan DMOs and Dutch tourists. To capture the broad image of tourism destinations, this study uses the qualitative method of mental mapping as a useful way to reveal how tourists perceive tourism destinations and a content analysis on the official website of the Catalan Tourist Board is conducted.

Subject: Turisme

Academic year: 2021-2022

Language: en

Work's public defense date: 2022-09-14

Subject areas: Tourism and leisure

Student: Van der Linden, Tim Egidius Carolus

Department: Gestió d'Empreses

Creation date in repository: 2022-10-10

TFM credits: 12

Keywords: Tourism Destination Image, Mental Mapping, Tourism Destination Management

Title in original language: The (mis)match between the perceived and projected images of tourist destinations

Access Rights: info:eu-repo/semantics/openAccess

Project director: Ustrov, Yury (PhD).