Coral Art NFT Business Plan

Identifier:  TFM:1389

Handle: https://hdl.handle.net/20.500.11797/TFM1389

Authors:  Maneshgar, Marjan

Abstract:
Globally, technology has revolutionized the way things are done and businesses are conducted. The practice of art has evolved enormously over the years with several developments in technology and technique. Modern-day digital innovations continue to evolve in the art space with many traditional artists and art companies incorporating digital footprints in their businesses. In digital arts has seen the emergence of non-fungible token (NFT) arts with several business models. In this study, a sustainable business plan for an NFT art company, Coral Art, is assessed in Spain, a developed country and Iran, an emerging economy. This is intended to give both traditional and digital artists a clear feasibility plan of what to expect when they venture into the NFT art business