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An analysis on the tourism promotion of Turkey in social media

  • Identification data

    Identifier: TFM:1456
  • Authors:

    AKBARI JONI, Raheleh
  • Others:

    Keywords: Promoció turística, xarxes socials, Turquia Tourism Promotion, social media, Turkey Promoción turística, redes sociales, Turquía
    Title in different languages: Anàlisi de la promoció turística de Turquia a les xarxes socials An analysis on the tourism promotion of Turkey in social media Un análisis sobre la promoción turística de Turquía en las redes sociales
    Subject areas: Turisme i oci Tourism and leisure Turismo y ocio
    Confidenciality: No
    Academic year: 2022-2023
    Student: AKBARI JONI, Raheleh
    Department: Geografia
    Access Rights: info:eu-repo/semantics/openAccess
    Work's public defense date: 2023-06-20
    TFM credits: 12
    Project director: ANTON CLAVÉ, SALVADOR
    Abstract: Turkey is one of the countries that has made many efforts to develop its tourism industry. After the pandemic, this country has focused more on social media to promote this industry. The Ministry of Culture and Tourism of this country, as one of the most important DMOs, has promoted its destinations by launching the "Go Turkey" website and related platforms, and the portion of Instagram has been greater, so that most of the municipalities of this country have the official account since 2022 on this platform. Despite these efforts, academic studies on Turkish tourism promotional innovations are very limited. Hence, the aim of this thesis is to analyze Turkish tourism industry promotion on social media through focusing on tourism destinations. The posts of 2023 (January 1st to May 15th) seven of these destinations that are more active than other destinations were collected and then analyzed through content analysis method. Finally, it was found that the themes of the posts fall into seven categories. It was also found that the percentage of sharing these themes depends on the local conditions of each destination that it is a strategy for creating the image of each destination on this platform.
    Subject: Turisme
    Entity: Universitat Rovira i Virgili (URV)
    Language: en
    Education area(s): Gestió de Destinacions Turístiques
    Title in original language: An analysis on the tourism promotion of Turkey in social media
    Creation date in repository: 2023-07-12
  • Keywords:

    Turisme i oci
    Tourism and leisure
    Turismo y ocio
    Turisme
  • Documents:

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