B2B Business Plan for the sale of specialty coffee based on direct trade integrated with a blockchain solution to improve traceability

Identifier:  TFM:1699

Handle: https://hdl.handle.net/20.500.11797/TFM1699

Authors:  Solis Mendoza, Luis Carlos

Abstract:
Proposal for a B2B business plan for specialty coffee based on direct trade with producers to ensure product quality. The aim is to integrate a blockchain solution to increase traceability. We intend to integrate microproducers into the specialty coffee supply chain because it is more lucrative with the aim of improving their socioeconomic condition. Our proposal, in addition to being commercial, seeks to generate impact through the transfer of knowledge to the producer and the execution of projects in their community as part of the ethical and sustainable policies on which the company is based.