The role of hospital websites and the integration of medical and tourism services to improve patient experience

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

Title in different languages: The role of hospital websites and the integration of medical and tourism services to improve patient experience

Abstract: This thesis explores the integration of medical tourism offerings by hospitals, focusing on leading and emerging destinations. By analyzing how hospitals present their services online, it reveals variations in the integration of medical and tourism information. The study identifies gaps and provides recommendations. Insights from expert conversations and website content analysis highlight the need for a more standardized approach to attract and assist international patients effectively.

Subject: Turisme

Academic year: 2023-2024

Language: en

Work's public defense date: 2024-09-17

Subject areas: Tourism and leisure

Student: Angel Fernandez de Soto, Erika

Department: Geografia

Creation date in repository: 2024-10-10

TFM credits: 12

Keywords: Medical tourism, patient experience, service integration

Title in original language: The role of hospital websites and the integration of medical and tourism services to improve patient experience

Access Rights: info:eu-repo/semantics/openAccess

Project director: Rabassa Figueras, Maria Noemí