The role of hospital websites and the integration of medical and tourism services to improve patient experience

Identifier:  TFM:1833

Handle: https://hdl.handle.net/20.500.11797/TFM1833

Authors:  Angel Fernandez de Soto, Erika

Abstract:
This thesis explores the integration of medical tourism offerings by hospitals, focusing on leading and emerging destinations. By analyzing how hospitals present their services online, it reveals variations in the integration of medical and tourism information. The study identifies gaps and provides recommendations. Insights from expert conversations and website content analysis highlight the need for a more standardized approach to attract and assist international patients effectively.