Enoturisme en família a la Conca de Barberà: Claus per al desenvolupament del producte

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

Title in different languages: Wine tourism for families in Conca de Barberà: Keys for the product development

Abstract: The Catalan comarca of La Conca de Barberà has a tourist potential that has been wasted over the years due to the lack of collaboration between the public and private sectors and an indefinite tourist strategy, and nowadays wine tourism is seen as a possible exit to this strategic lack. The collected statistical data affirm that family tourism is the main market segment in this region, and before a possible interest of this one towards this tourism typology it is interesting to focus the wine tourism offer towards this public in order to differentiate itself as a tourist destination. This master’s thesis is a professionalizing project that concludes by proposing strategic lines in a product format for the development of family wine tourism in Conca de Barberà.

Subject: Turisme

Academic year: 2018-2019

Language: Català

Work's public defense date: 2019-09-12

Subject areas: Tourism and leisure

Student: Ramon Pulido, Pau

Department: Geografia

Creation date in repository: 2019-10-22

TFM credits: 12

Keywords: Wine tourism, Markets, Families

Title in original language: Enoturisme en família a la Conca de Barberà: Claus per al desenvolupament del producte

Project director: Jurado Rota, Joan