Wine tourism for families in Conca de Barberà: Keys for the product development

Identifier:  TFM:449

Handle: https://hdl.handle.net/20.500.11797/TFM449

Authors:  Ramon Pulido, Pau

Abstract:
The Catalan comarca of La Conca de Barberà has a tourist potential that has been wasted over the years due to the lack of collaboration between the public and private sectors and an indefinite tourist strategy, and nowadays wine tourism is seen as a possible exit to this strategic lack. The collected statistical data affirm that family tourism is the main market segment in this region, and before a possible interest of this one towards this tourism typology it is interesting to focus the wine tourism offer towards this public in order to differentiate itself as a tourist destination. This master’s thesis is a professionalizing project that concludes by proposing strategic lines in a product format for the development of family wine tourism in Conca de Barberà.