Strategic guidelines for event management at the Pau Casals Museum

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

Title in different languages: Strategic guidelines for event management at the Pau Casals Museum

Abstract: This study has been done as an internship in the foundation of Pau Casals with an interest in the management of events for the Museum of Pau Casals. The purpose of this paper is to provide strategic guidelines in order to improve the cultural activities and events, managing in the Foundation. For being able to do so, the data, needed has been gathered from the literature backgrounds and similar cases which has been studied before, a brain storming as interview with professional of the market in the same region has been done (a qualitative questionnaire asked from 6 professional) and finally a simple analysis in online reviews given about the Museum, has been added. After all the data gathered, a SWOT analysis table classified all the elements could be used in order to provide the guidelines. According to findings of this study the Museum has many potentials for improvements and the main reasons in the way are lack of productive business networks and enough employments. A list of suggestions has been given in the conclusion.

Subject: Turisme

Academic year: 2018-2019

Language: Anglès

Work's public defense date: 2019-09-12

Subject areas: Tourism and leisure

Student: FAROKHI, Mahdieh

Department: Geografia

Creation date in repository: 2019-11-13

TFM credits: 12

Keywords: Strategic guidelines, Museum events, seasonality, loyalty

Title in original language: Strategic guidelines for event management at the Pau Casals Museum

Access Rights: info:eu-repo/semantics/openAccess

Project director: USTROV, Yury