The importance of a marketing plan for tourism destinations. Case study: a marketing plan for Empordà.

Entity: Universitat Rovira i Virgili (URV)

Confidenciality: No

Education area(s): Gestió de Destinacions Turístiques

Title in different languages: The importance of a marketing plan for tourism destinations. Case study: a marketing plan for Empordà.

Abstract: Globalization and technological development facilitate travelling to almost any desired place in the world. The tourism industry is probably one of the most evolved industries globally and it does not stop innovating. The innumerable available destinations tourists can choose from force tourism destinations to achieve a competitive market position in a rapidly changing macro-environment. Therefore, effective destination management is essential to survive. As part of this, marketing acts as a crucial strategic tool towards competitiveness with the major challenge to differentiate a destination by a strategic market orientation. This work intends to demonstrate the importance for tourism destinations to develop a marketing plan.

Subject: Turisme

Academic year: 2020-2021

Language: Anglès

Work's public defense date: 2021-09-16

Subject areas: Tourism and leisure

Student: Schulz, Anja

Department: Geografia

Creation date in repository: 2021-09-22

TFM credits: 12

Keywords: marketing plan, competitiveness, tourism destination marketing

Title in original language: The importance of a marketing plan for tourism destinations. Case study: a marketing plan for Empordà.

Access Rights: info:eu-repo/semantics/openAccess

Project director: Giménez Gómez, José Manuel