An analysis on the tourism promotion of Turkey in social media

Entidad: Universitat Rovira i Virgili (URV)

Confidencialidad: No

Enseñanza(s): Gestió de Destinacions Turístiques

Título en diferentes idiomas: Un análisis sobre la promoción turística de Turquía en las redes sociales

Resumen: Turkey is one of the countries that has made many efforts to develop its tourism industry. After the pandemic, this country has focused more on social media to promote this industry. The Ministry of Culture and Tourism of this country, as one of the most important DMOs, has promoted its destinations by launching the "Go Turkey" website and related platforms, and the portion of Instagram has been greater, so that most of the municipalities of this country have the official account since 2022 on this platform. Despite these efforts, academic studies on Turkish tourism promotional innovations are very limited. Hence, the aim of this thesis is to analyze Turkish tourism industry promotion on social media through focusing on tourism destinations. The posts of 2023 (January 1st to May 15th) seven of these destinations that are more active than other destinations were collected and then analyzed through content analysis method. Finally, it was found that the themes of the posts fall into seven categories. It was also found that the percentage of sharing these themes depends on the local conditions of each destination that it is a strategy for creating the image of each destination on this platform.

Materia: Turisme

Curso académico: 2022-2023

Idioma: en

Fecha de la defensa del trabajo: 2023-06-20

Áreas temàticas: Turismo y ocio

Estudiante: AKBARI JONI, Raheleh

Departamento: Geografia

Fecha de alta en el repositorio: 2023-07-12

Creditos del TFM: 12

Palabras clave: Promoción turística, redes sociales, Turquía

Título en la lengua original: An analysis on the tourism promotion of Turkey in social media

Derechos de Accesso: info:eu-repo/semantics/openAccess

Director del proyecto: ANTON CLAVÉ, SALVADOR