Repositori institucional URV
Español Català English
Belongs to TFG:SerieGeneralTUR collection
TITLE:
Cómo crear y comercializar un Food Truck - TFG:1493
Handle: http://hdl.handle.net/20.500.11797/TFG1493

Student:Ionas, Alexandra Maria
Language:Castellà
Title in original language:Cómo crear y comercializar un Food Truck
Title in different languages:How to create and market a Food Truck
Keywords:Food Truck, street food, packaging
Subject:Venda ambulant
Abstract:This project proposes the creation of a form of unusual gastronomic trade in the country: the Food Truck. This is unique hawking food, either for its preparation and its origin, in small trucks, vans or trailers highly ready and rebuilt to keep food carrying and even cooking inside in good conditions. The street food concept is rooted in a wide range of countries around the world for several years. Enjoy delicious dishes at street level and at a very rational price, it is the characteristics of this trend that emerges increasingly with new forms. We evaluate the state regulations of this sector and its main drawbacks. Also mention the necessary permits to start the business. We analyze the costs of the implementation of a Food Truck, promotion and events focusing on the importance of social networks in this sector. Moreover, we will analyze the survey for the market study, which also define our potential customers and their preferences. This work is made, from at point of view of publicity and economically, so that an atypical Food Truck business can come to life at some not too distant future in the resort town of Salou.
Project director:Andreu Corbaton, Jordi
Department:Economia
Education area(s):Turisme
Entity:Universitat Rovira i Virgili (URV)
TFG credits:6
Creation date in repository:2018-04-03
Work's public defense date:2016-09-06
Academic year:2015-2016
Confidenciality:No
Subject areas:Tourism and leisure
Search your record at:

Available files
FileDescriptionFormat
MemòriaMemoryapplication/pdf

Information

© 2011 Universitat Rovira i Virgili