Autor segons l'article: Paulino, I; Prats, L; Domenech, A
Departament: Geografia
Autor/s de la URV: Domènech Montaña, Antoni
Paraules clau: Travel patterns Travel Tourist destination Tourism destination Tourism branding Tourism Spatiotemporal analysis Spatial-patterns Spain Rural tourism marketing Rural tourism Rural destinations Rural area Regions Park Network analysis Movement patterns Marketing Market conditions Gis Competitiveness Administrative boundaries
Resum: Tourism destinations are generally delimited and branded based on administrative boundaries, which act as artificial barriers that may reduce the competitiveness of the tourism sector. Increasingly, literature is taking a demand perspective (i.e., tourist spatial behaviour) when identifying and promoting destinations. This perspective can help to promote destinations more efficiently, particularly in rural areas, where most tourism flows depend on private vehicle and which do not take into account administrative boundaries. These flows are therefore highly conditioned by the geography of the area, hosting capacity and the cumulative effect of attractions. This research centres on brand creation from a tourist perspective, particularly how tourists consume a destination. Els Ports (Spain), a rural mountain area divided into multiple administrative divisions, each marketing its own brand, is taken as a case study. Recently, destination managers have seen the opportunity for regional cooperation and taken steps to cross traditional boundaries to market the area better. This study uses GIS techniques to compare tourist travel patterns with brand boundaries and new cooperative initiatives. The findings provide material for discussion on the branding strategy of Els Ports and the need to rebrand rural tourism destinations into functional tourism areas.
Àrees temàtiques: Zootecnia / recursos pesqueiros Renewable energy, sustainability and the environment Medicina i Management, monitoring, policy and law Interdisciplinar Historia Hardware and architecture Green & sustainable science & technology Geography, planning and development Geografía Geociências Environmental studies Environmental sciences Environmental science (miscellaneous) Ensino Engenharias iii Engenharias ii Engenharias i Enfermagem Energy engineering and power technology Education Computer science (miscellaneous) Computer networks and communications Ciências agrárias i Building and construction Biotecnología Biodiversidade Arquitetura, urbanismo e design Arquitetura e urbanismo
Accès a la llicència d'ús: https://creativecommons.org/licenses/by/3.0/es/
Adreça de correu electrònic de l'autor: antoni.domenech@urv.cat antoni.domenech@urv.cat
Data d'alta del registre: 2024-01-28
Versió de l'article dipositat: info:eu-repo/semantics/publishedVersion
Enllaç font original: https://www.mdpi.com/2071-1050/13/17/9921
URL Document de llicència: http://repositori.urv.cat/ca/proteccio-de-dades/
Referència a l'article segons font original: Sustainability. 13 (17):
Referència de l'ítem segons les normes APA: Paulino, I; Prats, L; Domenech, A (2021). Breaking Brands: New Boundaries in Rural Destinations. Sustainability, 13(17), -. DOI: 10.3390/su13179921
DOI de l'article: 10.3390/su13179921
Entitat: Universitat Rovira i Virgili
Any de publicació de la revista: 2021
Tipus de publicació: Journal Publications
Repositori URV