Author, as appears in the article.: Salvador Anton Clavé; Estela Marine-Roig
Department: Geografia
URV's Author/s: ANTON CLAVÉ, SALVADOR; Estela Marine-Roig
Keywords: destination image specialisation multiscalar destination Online travel reviews
Abstract: The aim of this paper is to study the perceived image specialisation of multiscalar tourism destinations as reflected in tourists' online user-generated content (UGC). For this purpose, perceived image and place specialisation among subregional brands within a regional destination are studied in the case of Catalonia. The analysis consists of a computerised quantitative content analysis based on keyword counts, aggregated into attraction factor categories, of more than 128,000 travel blog and review entries. First, the density of each attraction factor is analysed for each subregional brand. Second, spatial coefficients are applied to further ascertain the relative specialisation of each subregional brand. Results show strong perceived specialisation between subregional brands within Catalonia as a multiscalar destination and highlight the role of each one in the building of the image of Catalonia as a whole
Research group: Anàlisi Territorial i Estudis Turístics
Thematic Areas: Turisme i oci Turismo y ocio Tourism and leisure
licence for use: https://creativecommons.org/licenses/by/3.0/es/
ISSN: 2212-571X
Author identifier: 0000-0001-9818-2778; 0000-0002-3275-0135
Record's date: 2016-04-18
Last page: 213
Journal volume: 5
Papper version: info:eu-repo/semantics/acceptedVersion
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Entity: Universitat Rovira i Virgili
Journal publication year: 2015
First page: 202
Publication Type: Article Artículo Article
Repositori URV