Articles producció científicaGestió d'Empreses

The Institutionalization of Alternative Economies: The Processes of Objectification in Time Banks

  • Identification data

    Identifier:  imarina:5130777
    Authors:  Papaoikonomou, Eleni; Valor, Carmen
    Abstract:
    This paper explores the institutionalization process of complementary currencies; understanding the institutionalization of alternative economies is key in order to assess their sustainability. Drawing from neo-institutional theory, the paper examines the objectification processes in a sample of Spanish and Greek recently formed time banks. The paper focuses on the rationalization stage, i.e. when rules, practices and symbols are embedded in the organization, and studies how symbols and norms establish the framework for social interaction and make the common space of action visible. The main finding of this paper is that timebanking is subject to multiple logics, both inter and intra time banks. These logics lead to adopt different organizational forms, promote disparate forms of actorhood, and adopt different pricing and accounting systems. Yet, these objects are not aligned with one another, and tensions between the symbolic and the functional are found. Institutionalization is not yet complete as there are still missing blended models that bridge multiple logics.
  • Others:

    Link to the original source: https://journals.sagepub.com/doi/10.1177/0276146716672286
    APA: Papaoikonomou, Eleni; Valor, Carmen (2017). The Institutionalization of Alternative Economies: The Processes of Objectification in Time Banks. Journal Of Macromarketing, 37(2), 167-179. DOI: 10.1177/0276146716672286
    Paper original source: Journal Of Macromarketing. 37 (2): 167-179
    Article's DOI: 10.1177/0276146716672286
    Journal publication year: 2017
    Entity: Universitat Rovira i Virgili
    Paper version: info:eu-repo/semantics/publishedVersion
    Record's date: 2025-03-22
    URV's Author/s: Papaoikonomou, Eleni
    Department: Gestió d'Empreses
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Publication Type: Journal Publications
    Author, as appears in the article.: Papaoikonomou, Eleni; Valor, Carmen
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    Thematic Areas: Marketing, Ciencias sociales, Business, Administração pública e de empresas, ciências contábeis e turismo
    Author's mail: eleni.papaoikonomou@urv.cat
  • Keywords:

    Sustainable
    Marketing systems
    Market making
    Macromarketing
    Interpretive approaches
    Institutions
    Development
    Consumer culture
    Co-production
    Business
    Marketing
    Ciencias sociales
    Administração pública e de empresas
    ciências contábeis e turismo
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