Author, as appears in the article.: Huertas, Assumpcio Marine-Roig, Estela
Department: Estudis de Comunicació
URV's Author/s: Huertas Roig, Maria Asuncion / MARINÉ ROIG, ESTELA
Keywords: Trustworthiness Trip stages Social networks Social media Sharing information Searching for information Destination-managed social networks
Abstract: There are three phases in the use of online social media by tourists: before, during and after the trip. The aim of this study is to determine what social network users use to find information before and during the trip, the type of information they search, and where they share information. The study also identifies the relationship this has with the trustworthiness social networks provide them, especially distinguishing the social networks managed by the destination organizations. Therefore, we conduct a survey of 800 tourists who are social network users. Results show that social networks are not a major source of information before or during the trip but are very important for sharing contents after the experience, and that the most searched information concerns the main attractions of the destination. Moreover, there is a relationship between the use of social media and their perceived trustworthiness. In this case, for those who use social networks managed by destinations, these give them greater confidence.
Thematic Areas: Tourism, leisure and hospitality management Sociology Revistas de historia y filosofía Revistas de ciencias economicas y empresariales Political sciences and international relations Nature and landscape conservation Linguística e literatura Interdisciplinary research in the social sciences Interdisciplinar Human geography and urban studies Hospitality, leisure, sport & tourism Geography, planning and development Geografía Engenharias iii Economics Economia Ciencias sociales Antropologia / arqueologia Administração pública e de empresas, ciências contábeis e turismo
ISSN: 11397861
Author's mail: sunsi.huertas@urv.cat
Author identifier: 0000-0001-6684-4220
Record's date: 2023-03-05
Papper version: info:eu-repo/semantics/publishedVersion
Link to the original source: https://revistas.um.es/turismo/article/view/353451
Papper original source: Cuadernos De Turismo. (42): 185-212
APA: Huertas, Assumpcio Marine-Roig, Estela (2018). Searching and sharing of information in social networks during the different stages of a trip.. Cuadernos De Turismo, (42), 185-212. DOI: 10.6018/turismo.42.08
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Article's DOI: 10.6018/turismo.42.08
Entity: Universitat Rovira i Virgili
Journal publication year: 2018
Publication Type: Journal Publications
Repositori URV