Articles producció científica> Gestió d'Empreses

Tourism and COVID-19 in China: recovery and resilience strategies of main Chinese tourism cities

  • Identification data

    Identifier: imarina:9287417
    Authors:
    Yang LLi XHernández-Lara AB
    Abstract:
    Purpose: The purpose of this study is to investigate the recovery and resilience tourism strategies and possible future development of four main Chinese tourism cities. Design/methodology/approach: The authors collected data from the official accounts of tourism administrations of these cities, tourist attractions and opinions from media and newspapers in Sina Weibo platform. The authors adopted an inductive approach in observing relevant social media posts and applied content analysis to identify main China’s tourism prevention and recovery strategies. Findings: During the mass pandemic infection period, top-down prevention and control measures were implemented by the Chinese central and local governments, with feasible and regional recovery policies and protocols being adapted according to local situations. Measures related to tourism industrial re-employment, improvement of international images and governmental financial supports to re-boost local tourism in Chinese cities were paid great attention. Digitalization, close-to-nature and cultural heritages became important factors in the future development of China’s tourism. Dark tourism, as a potential tourism recovery strategy, also obtained huge emergence, for the memory of people deceased in the pandemic and for the inheritance of national patriotism. Originality/value: This study enriches the current literature in urban tourism recovery studies analyzing the specific case of Chinese tourism cities and fulfill some voids of previous research mostly focused on the first wave of the pandemic and the recovery strategies mainly of Western cities. It also provides valuable suggestions to tourism practitioners, destinations and urban cities in dealing with regional tourism recession and finding possible solutions for the
  • Others:

    Author, as appears in the article.: Yang L; Li X; Hernández-Lara AB
    Department: Gestió d'Empreses
    URV's Author/s: Hernandez Lara, Ana Beatriz / Li, Xiaoni / Yang, Luqi
    Keywords: Sustainable development Social media Recovery and resilience strategies Prevention and control measures Destination Dark tourism Covid-19 Chinese tourism cities sustainable development social media recovery and resilience strategies prevention and control measures photos dark tourism covid-19
    Abstract: Purpose: The purpose of this study is to investigate the recovery and resilience tourism strategies and possible future development of four main Chinese tourism cities. Design/methodology/approach: The authors collected data from the official accounts of tourism administrations of these cities, tourist attractions and opinions from media and newspapers in Sina Weibo platform. The authors adopted an inductive approach in observing relevant social media posts and applied content analysis to identify main China’s tourism prevention and recovery strategies. Findings: During the mass pandemic infection period, top-down prevention and control measures were implemented by the Chinese central and local governments, with feasible and regional recovery policies and protocols being adapted according to local situations. Measures related to tourism industrial re-employment, improvement of international images and governmental financial supports to re-boost local tourism in Chinese cities were paid great attention. Digitalization, close-to-nature and cultural heritages became important factors in the future development of China’s tourism. Dark tourism, as a potential tourism recovery strategy, also obtained huge emergence, for the memory of people deceased in the pandemic and for the inheritance of national patriotism. Originality/value: This study enriches the current literature in urban tourism recovery studies analyzing the specific case of Chinese tourism cities and fulfill some voids of previous research mostly focused on the first wave of the pandemic and the recovery strategies mainly of Western cities. It also provides valuable suggestions to tourism practitioners, destinations and urban cities in dealing with regional tourism recession and finding possible solutions for the scenario associated to the COVID-19 and other similar health crisis.
    Thematic Areas: Tourism, leisure and hospitality management Management, monitoring, policy and law Hospitality, leisure, sport & tourism Geography, planning and development Ciencias sociales Ciência da computação Administração pública e de empresas, ciências contábeis e turismo
    licence for use: https://creativecommons.org/licenses/by/3.0/es/
    Author's mail: luqi.yang@estudiants.urv.cat xiaoni.li@urv.cat anabeatriz.hernandez@urv.cat
    Author identifier: 0000-0002-4047-4046 0000-0002-8110-9328
    Record's date: 2024-08-03
    Papper version: info:eu-repo/semantics/publishedVersion
    Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
    Papper original source: International Journal Of Tourism Cities. 10 (2): 387-404
    APA: Yang L; Li X; Hernández-Lara AB (2024). Tourism and COVID-19 in China: recovery and resilience strategies of main Chinese tourism cities. International Journal Of Tourism Cities, 10(2), 387-404. DOI: 10.1108/IJTC-04-2022-0084
    Article's DOI: 10.1108/IJTC-04-2022-0084
    Entity: Universitat Rovira i Virgili
    Journal publication year: 2024
    Publication Type: Journal Publications
  • Keywords:

    Geography, Planning and Development,Hospitality, Leisure, Sport & Tourism,Management, Monitoring, Policy and Law,Tourism, Leisure and Hospitality Management
    Sustainable development
    Social media
    Recovery and resilience strategies
    Prevention and control measures
    Destination
    Dark tourism
    Covid-19
    Chinese tourism cities
    sustainable development
    social media
    recovery and resilience strategies
    prevention and control measures
    photos
    dark tourism
    covid-19
    Tourism, leisure and hospitality management
    Management, monitoring, policy and law
    Hospitality, leisure, sport & tourism
    Geography, planning and development
    Ciencias sociales
    Ciência da computação
    Administração pública e de empresas, ciências contábeis e turismo
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