Author, as appears in the article.: Morshed, Tasneem Binte; Hernandez-Lara, Ana Beatriz
Department: Gestió d'Empreses
URV's Author/s: Hernandez Lara, Ana Beatriz / Morshed, Tasneem Binte
Keywords: Women travel influencers Topic modeling Topic modelin Systematic literature review Stories Solo female travelers Psychological empowerment Images Gende Entrepreneurship Empowerment Ecotourism development Economic empowerment Destination marketing Content analysis Celebrity
Abstract: An increasing number of studies have emerged to analyze the growing phenomenon of women travelers and their active participation on social media, especially dedicated to its psychological aspects. However, its economic and entrepreneurial implications have been mostly neglected. The objective of this study is to develop a two-facet theoretical framework on how lay women travelers become entrepreneurial travel influencers. A systematic literature review of 177 academic articles has been conducted and classified into 3 categories namely womenfocused, gender-focused, and gender-variable. Topic modeling was applied to identify the top 5 topics from each category and concluded that previous works examining the economic and entrepreneurial prospects of women travelers from a destination marketing perspective are scarce, especially among the women-focused studies. This study is the first to provide a comprehensive evaluation of the holistic factors related to women travelers on social media, offering significant insights for destination marketing and entrepreneurial aspects within a broader economic context.
Thematic Areas: Tourism, leisure and hospitality management Strategy and management Marketing Management Hospitality, leisure, sport & tourism Ciencias sociales Business and management Business and international management
licence for use: https://creativecommons.org/licenses/by/3.0/es/
Author's mail: tasneembinte.morshed@urv.cat anabeatriz.hernandez@urv.cat
Author identifier: 0000-0002-8110-9328
Record's date: 2024-11-30
Papper version: info:eu-repo/semantics/publishedVersion
Papper original source: Journal Of Destination Marketing & Management. 34 100952-
APA: Morshed, Tasneem Binte; Hernandez-Lara, Ana Beatriz (2024). Women travelers and social media: Charting the path to economic and entrepreneurial opportunities. Journal Of Destination Marketing & Management, 34(), 100952-. DOI: 10.1016/j.jdmm.2024.100952
Licence document URL: https://repositori.urv.cat/ca/proteccio-de-dades/
Entity: Universitat Rovira i Virgili
Journal publication year: 2024
Publication Type: info:eu-repo/semantics/article
Repositori URV