Assessing the Acceptance of Cyborg Technology with a Hedonic Technology Acceptance Model

Identifier:  imarina:9433289

Handle: https://hdl.handle.net/20.500.11797/imarina9433289

Authors:  de Andres-Sanchez, Jorge; Arias-Oliva, Mario; Souto-Romero, Mar; Gene-Albesa, Jaume

Abstract:
Medical implantable technologies, such as cochlear implants or joint prostheses, have been commonly used since the late 20th century. By contrast, the market for this type of technology is expanding when the purpose is not medical, even though it is more marginal. This study tests a technology acceptance model for the latter type of insideable technology based on an extension of the technology acceptance models TAM and TAM2 proposed for hedonic technologies by van del Heijden. So, the behavioral intention of insertables is explained by the perceived usefulness and perceived ease of use, as well as social influence, as proposed in the TAM2 by Venkatesh and Davis. Additionally, the perceived enjoyment, included in the extension by Van der Heijden, is added as an explanatory factor. We applied structural equation modeling to the theoretical scheme provided by the modified TAM and performed a necessary condition analysis. Statistical analysis showed that all variables considered in the model have a significantly positive influence on behavioral intention. Likewise, the model has good properties both from the point of view of the fit obtained, since it predicts 70% of behavioral intention, and from the predictive point of view. The necessary condition analysis allows us to analyze whether the presence of some of the latent variables postulated to explain the attitude toward implantables is necessary to produce the said acceptance. Therefore, its absence is a critical aspect of expansion. We observed that perceived usefulness manifests itself as a necessary condition for behavioral intention with a medium size. Perceived ease of use and enjoyment also present a significant necessity effect size, but their strength is smaller. By contrast, the subjective norm does not have the status of a necessary variable.