DETECTION AND ASSESSMENT OF CAUSES IN BUSINESS DIAGNOSIS

Identificador:  imarina:5129445

Handle: https://hdl.handle.net/20.500.11797/imarina5129445

Autores:  Scherger, V; Terceño, A; Vigier, H; Barbera-Marine, MG

Resumen:
In this paper is proposed a contribution to the firm's diagnosis analysis, specifically in the detection and valuation of causes in firms, using a fuzzy diagnosis approach and the Balanced Scorecard theory (BSC). Through the BSC as a starting point, is proposed a specific vademécum of causes that generate firm's problems. This list of causes can also be grouped into key areas for an easier monitoring. The assessment proposal through the fuzzy methods allows formalizing the expert's opinions, reducing subjectivity and working with multiple variables. These opinions are translated into linguistic labels that represent the incidence of each cause or problem. The analysis of causes can be applied to any business or industry with the necessary adjustments because is a result of a screening through the Balanced Scorecard that summarize all the dimensions of the company. This allows the estimation of the membership matrix of causes, as first step in firm's economic-financial diagnosis.