Autor según el artículo: Capriotti, P.;González Herrero, A.

Departamento: Estudis de Comunicació

Autor/es de la URV: Capriotti Peri, Vicente-Paul

Palabras clave: Pressrooms Dialogic communication Corporate communication

Resumen: The main objective was to evaluate if museums around the world are migrating from a 1.0 Online Pressroom model to a 2.0 Social Media Newsroom model, adapting their website to a wide group of publics and not just to the media. This article analyzes the websites of the 100 most visited museums worldwide, from 24 countries. It was applied a content analysis methodology, studying the characteristics of the sections devoted to news, the information resources used and interaction systems available on them. The results show that museums still have a long way to come in terms of social media. The traditional technique of sharing news exclusively with journalists still persists. Most museums still think that their websites are a place to disseminate news and information, but not a place to interact and engage in dialogue with their publics. It can help improve the understanding of how organizations disseminate information and engage in dialogue (or not) with their publics through their specific sections of news. It also contributes towards identifying the strengths and weaknesses of online communication policies and activities of organizations and to help improving their communication management, making entities more open and community-oriented. The study reflects the outcomes of a 3-year research project. It presents a specific methodology that help researchers and practitioners to assess and improve the online tools to engage in dialogue with their publics.

Áreas temáticas: Media studies and communication Información y documentación Cultural studies Comunicación Comunicació i informació Comunicação e informação Communication Ciencias sociales Ciências sociais aplicadas i

Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/

Direcció de correo del autor: paul.capriotti@urv.cat

Identificador del autor: 0000-0002-9398-5886

Fecha de alta del registro: 2023-07-31

Versión del articulo depositado: info:eu-repo/semantics/publishedVersion

Enlace a la fuente original: https://revistas.unav.edu/index.php/communication-and-society/article/view/35784

URL Documento de licencia: http://repositori.urv.cat/ca/proteccio-de-dades/

Referencia al articulo segun fuente origial: Comunicacion Y Sociedad. 30 (2): 113-129

Referencia de l'ítem segons les normes APA: Capriotti, P.;González Herrero, A. (2017). From 1.0 online pressrooms to 2.0 social newsrooms at museums worldwide. Comunicacion Y Sociedad, 30(2), 113-129. DOI: 10.15581/003.30.2.113-129

DOI del artículo: 10.15581/003.30.2.113-129

Entidad: Universitat Rovira i Virgili

Año de publicación de la revista: 2017

Tipo de publicación: Journal Publications