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Exploring the strategic communication of the sharing city project through frame analysis: The case of Barcelona sharing city

  • Datos identificativos

    Identificador: imarina:9139066
    Autores:
    Sánchez Vergara JIPapaoikonomou EGinieis M
    Resumen:
    © 2020 The Author(s) The term ‘sharing’ has become popularized in academic and practitioner circles. Recently, the concept of the sharing city has emerged. However, there is no homogenous global discourse about the sharing city. This could lead to very diverse interpretations of what the sharing city is and how it should be implemented. This study explores how the sharing city project is understood and strategically communicated by the municipality of Barcelona. A frame analysis of 67 documents published in the Barcelona City Council website during 2015–2018 has been used. Additionally, documents about strategies, plans and public policies related with Barcelona Sharing City were taken into account. Municipality's initiatives in relation to the sharing city spread across eleven areas including education, housing, entrepreneurship among others. Using the prognostic, diagnostic and motivational framings, it is found that the municipality aims i) to promote the sharing city as the combination of a top-down approach and citizen participation, ii) to constitute the notion of sharing as an opportunity for the city's future iii) to generate trust towards the local administration presenting it as an agent for the city's change. Also, the notion of sharing and sharing economy are explored in the case of Barcelona sharing city.
  • Otros:

    Autor según el artículo: Sánchez Vergara JI; Papaoikonomou E; Ginieis M
    Departamento: Gestió d'Empreses
    Autor/es de la URV: Ginieis Iribarren, Matías Carlos / Papaoikonomou, Eleni
    Palabras clave: Strategic communication Sharing city Sharing Institutional actor Frame analysis Discourse Citizen participation
    Resumen: © 2020 The Author(s) The term ‘sharing’ has become popularized in academic and practitioner circles. Recently, the concept of the sharing city has emerged. However, there is no homogenous global discourse about the sharing city. This could lead to very diverse interpretations of what the sharing city is and how it should be implemented. This study explores how the sharing city project is understood and strategically communicated by the municipality of Barcelona. A frame analysis of 67 documents published in the Barcelona City Council website during 2015–2018 has been used. Additionally, documents about strategies, plans and public policies related with Barcelona Sharing City were taken into account. Municipality's initiatives in relation to the sharing city spread across eleven areas including education, housing, entrepreneurship among others. Using the prognostic, diagnostic and motivational framings, it is found that the municipality aims i) to promote the sharing city as the combination of a top-down approach and citizen participation, ii) to constitute the notion of sharing as an opportunity for the city's future iii) to generate trust towards the local administration presenting it as an agent for the city's change. Also, the notion of sharing and sharing economy are explored in the case of Barcelona sharing city.
    Áreas temáticas: Urban studies Tourism, leisure and hospitality management Sociology and political science Sociology Sociologia i política Planejamento urbano e regional / demografia Interdisciplinar Human geography and urban studies Geografía Geociências Engenharias iii Engenharias i Development Ciencias sociales Ciências ambientais Ciência política e relações internacionais Arquitetura, urbanismo e design
    Acceso a la licencia de uso: https://creativecommons.org/licenses/by/3.0/es/
    ISSN: 0264-2751
    Direcció de correo del autor: matias.ginieis@urv.cat eleni.papaoikonomou@urv.cat
    Identificador del autor: 0000-0003-4459-2899 0000-0003-0198-2926
    Fecha de alta del registro: 2024-07-27
    Volumen de revista: 110
    Versión del articulo depositado: info:eu-repo/semantics/publishedVersion
    Enlace a la fuente original: https://www.sciencedirect.com/science/article/pii/S026427512031430X?via%3Dihub
    URL Documento de licencia: https://repositori.urv.cat/ca/proteccio-de-dades/
    Referencia al articulo segun fuente origial: Cities. 110 (103082):
    Referencia de l'ítem segons les normes APA: Sánchez Vergara JI; Papaoikonomou E; Ginieis M (2021). Exploring the strategic communication of the sharing city project through frame analysis: The case of Barcelona sharing city. Cities, 110(103082), -. DOI: 10.1016/j.cities.2020.103082
    DOI del artículo: 10.1016/j.cities.2020.103082
    Entidad: Universitat Rovira i Virgili
    Año de publicación de la revista: 2021
    Tipo de publicación: Journal Publications
  • Palabras clave:

    Development,Sociology and Political Science,Tourism, Leisure and Hospitality Management,Urban Studies
    Strategic communication
    Sharing city
    Sharing
    Institutional actor
    Frame analysis
    Discourse
    Citizen participation
    Urban studies
    Tourism, leisure and hospitality management
    Sociology and political science
    Sociology
    Sociologia i política
    Planejamento urbano e regional / demografia
    Interdisciplinar
    Human geography and urban studies
    Geografía
    Geociências
    Engenharias iii
    Engenharias i
    Development
    Ciencias sociales
    Ciências ambientais
    Ciência política e relações internacionais
    Arquitetura, urbanismo e design
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