Terroir

Identificador:  imarina:9469701

Handle: https://hdl.handle.net/20.500.11797/imarina9469701

Autors:  Castelló Cogollos, Enric

Resum:
Terroir is a French word that means land or soil but carries a strong cultural and anthropological significance. It is commonly related to the French identity and its wine-producing territories but has drifted towards other cultural contexts. Terroir was originally understood and applied to the production and consumption of wine but it is now used to refer to the terrain, climate, geology, and sociocultural conditions that impart special characteristics to a diverse range of food and drink products. Marketing could reduce the concept to a mere advertising label, or just use it in storytelling promotional claims, but terroir cannot be limited to a simple commercial perspective. Although physical conditions are important, terroir is, also, a social and communicative construction, a product of the interaction between communities and stakeholders and their desire to explain important intangible values of product and place.