Identifier: imarina:9370061
Authors: Castelló Cogollos, Enric
Abstract:
In Spain, rurality has been narrated in a frame of endemic decline
due to complex social factors (such as the demographic challenge) and
economic factors (such as the crisis of the primary sector). Nevertheless,
this frame has found an alternative narrative that I have named the
resituated rural. This new discourse is being significantly generated
in the realms of culture (literature, cinema, museums) and the media
(local, specialized journalism, social networks). These cultural spheres
are triggering new insights into rural opportunities and challenges. The
resituated rural opens innovative narrative flows, differing from the
stereotyped and victimized accounts of rurality. In the resituated story,
countryside dwellers are empowered in what I identify as being an
agentic rural. In this contribution I illustrate these concepts—previously
discussed—with two cases that exemplify what I call the new journalism
of the resituated rural.
To do so, I analyze two printed magazines: Salvaje and Arrels. I apply a
qualitative text analysis, in-depth reading of materials, and hold two
short interviews with their editors-in-chief. The results permit to identify
six of the common elements of this new journalism as a socioecological
practice: small productive structures; slow-paced journalism; a
sociocultural approach to rural realities; pragmatic grounds to knowledge
generation; a focus on people; a diaphanous and minimalistic layout
with generous images and blank spaces that provide an airiness for
reflective reading. The genres they produce—reports, portraits and
essays are important—, the tone of the articles—sensitive to ecology,
memory, heritage, community—, the format and physical layout—both
are printed on paper—, give the reader an experience that is far from
the hectic, fast