Tesis doctoralsDepartament d'Estudis de Comunicació

Social media influencers and the online identity of Egyptian youth

  • Dades identificatives

    Identificador:  TDX:3107
    Autors:  Moussa, Hanan Ezzat
    Resum:
    This thesis seeks to investigate the relationship between social media influencers and the online identity of Egyptian youth. The context of this study is Egypt, a country of traditional, patriarchal and keenly religious nature. Its youth, while being expected to bring about change in the society, face many challenges on a day-to-day level and struggle with their identity. The study explores the way in which social media influencers’ and fans’ processes of identity construction are connected through their online performances and interactions in a non-Western developing culture. The study employs a qualitative methodology through in-depth interviews with nine influencers and eighteen of their fans. The interviews generate a wealth of information, insights and perspectives from both parties. The study found that there is evidence that social media influencers play an indirect role in the construction of the online identity of youth through inspiring their fans to change their attitudes and behaviours which ultimately reflects on their online identity and self-presentation.
  • Altres:

    Editor: Universitat Rovira i Virgili
    Data: 2020-07-06, 2020-10-20T12:06:43Z, 2020-10-20T12:06:43Z
    Identificador: http://hdl.handle.net/10803/669811
    Departament/Institut: Departament d'Estudis de Comunicació, Universitat Rovira i Virgili.
    Idioma: eng
    Autor: Moussa, Hanan Ezzat
    Director: Tortajada Giménez, Yolanda
    Font: TDX (Tesis Doctorals en Xarxa)
    Format: application/pdf, application/pdf, 348 p.
  • Paraules clau:

    Influencers
    Egyptian youth
    Indentity
    Juventud egipcia
    identidad
    Joventut egípcia
    dentitat
    Ciències Socials i jurídiques
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