La reputación mediática de la minería en los países que conforman la Alianza del Pacífico

Identifier:  TDX:2699

Handle: https://hdl.handle.net/20.500.11797/TDX2699

Authors:  Suescún Ramírez, Verónica Isabel

Abstract:
Mining is a strategic industry in modern societies. However, it has a bad reputation in the public opinion for their risk perception of its social and environmental impacts. Faced with this dichotomy are Chile, Colombia, Mexico and Peru, members of the Pacific Alliance -PA-, which plans to become a global mining trade block in 2020. Taking into account that the media influence the formation of public opinion and configure the reputation, it is essential to know how the regional press has reported on the sector, contributing with media visibility and favorability of the media actors and issues. This dissertation aims to evaluate the media reputation of mining in the four countries of the PA, with data obtained from quantitative and qualitative content analysis of 20 online newspapers. The results show that the industry and the companies have a MEDIUM media visibility and a predominantly NEGATIVE favorability for the treatment of related issues, both with corporate ability and with corporate social responsibility.