Tesis doctoralsDepartament d'Estudis de Comunicació

La reputación mediática de la minería en los países que conforman la Alianza del Pacífico

  • Identification data

    Identifier:  TDX:2699
    Authors:  Suescún Ramírez, Verónica Isabel
    Abstract:
    Mining is a strategic industry in modern societies. However, it has a bad reputation in the public opinion for their risk perception of its social and environmental impacts. Faced with this dichotomy are Chile, Colombia, Mexico and Peru, members of the Pacific Alliance -PA-, which plans to become a global mining trade block in 2020. Taking into account that the media influence the formation of public opinion and configure the reputation, it is essential to know how the regional press has reported on the sector, contributing with media visibility and favorability of the media actors and issues. This dissertation aims to evaluate the media reputation of mining in the four countries of the PA, with data obtained from quantitative and qualitative content analysis of 20 online newspapers. The results show that the industry and the companies have a MEDIUM media visibility and a predominantly NEGATIVE favorability for the treatment of related issues, both with corporate ability and with corporate social responsibility.
  • Others:

    Publisher: Universitat Rovira i Virgili
    Date: 2017-11-20
    Identifier: http://hdl.handle.net/10803/460820
    Departament/Institute: Departament d'Estudis de Comunicació, Universitat Rovira i Virgili.
    Language: spa
    Author: Suescún Ramírez, Verónica Isabel
    Director: Capriotti Peri, V. Paul
    Source: TDX (Tesis Doctorals en Xarxa)
    Format: 243 p., application/pdf
  • Keywords:

    Public relations
    Media reputation
    Relaciones públicas
    Agenda setting
    Relacions públiques
    Reputació mediàtica
    Ciències Socials i jurídiques
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