Motivación y segmentación de la demanda del turismo costero y marino

Identifier:  TDX:3905

Handle: https://hdl.handle.net/20.500.11797/TDX3905

Authors:  Carvache Franco, Wilmer

Abstract:
This doctoral thesis focuses on the study of tourist destinations with coastal and marine characteristics, in order to investigate their demand from the perspective of tourists’ motivations and segmentation. To obtain robust and holistics results, four studies were carried out in four destinations with different coastal and marine characteristics in Ecuador, a country with a wide variety of coastal and marine attractions that has a marine protected area in the Galapagos Islands. The main objective of the doctoral thesis is to analyze motivations and segmentation of demand in coastal and marine destinations, in order to guide and support the development of these specific destinations, and to offer useful information to service providers that help them on the more appropriate products that they can offer according to the demand of these destinations.