Ayuda humanitaria, género y comunicación digital: la imagen de las mujeres en las ONG. El caso del Chocó, Colombia (2000-2020)

Identifier:  TDX:4415

Handle: https://hdl.handle.net/20.500.11797/TDX4415

Authors:  Garcia Martinez, Cristina

Abstract:
The present research aims to analyze the transformations in representations of women who receive humanitarian aid, using the case study of the NGO MSF. Constructing a theoretical framework at the intersection of the history of the southern region of the American continent, decolonial studies, cultural studies, and communication studies with a gender perspective, we examine the contemporary genre of humanitarian photography. These images, rooted in missionary and colonial photography, have evolved due to the impact of Web 2.0, altering communicative logics. This study contrasts photographs taken by local organizations in the Choco region with the professional MSF images. Analytical categories are built based on the epistemic articulation of the theoretical frameworks, that is to say, from the sociology of the image, we delve into cultural studies and decolonial theories, allowing us to infer the exhibitions. Finally, semiotics will be used for the technical image analysis. Initial interpretations are compared with oral transcriptions of collective conversations with Chocoan women during fieldwork. Based on the concept of gaze as an instrument of power, we posit the presence of a colonial gaze in these photographs. This macro-gaze gives rise to three micro-gazes: the Christian, the Imperial, and the Post-feminist, contrasting with the oppositional gaze rooted in the active recognition of resistance.