Sentiment Analysis of Textual Content in Social Networks. From Hand-Crafted to Deep Learning-Based Models

Identificador:  TDX:3080

Handle: https://hdl.handle.net/20.500.11797/TDX3080

Autores:  Jabreel, Mohammed Hamood Abdullah

Resumen:
This thesis proposes several advanced methods to automatically analyse textual content shared on social networks and identify people’ opinions, emotions and feelings at a different level of analysis and in different languages. We start by proposing a sentiment analysis system, called SentiRich, based on a set of rich features, including the information extracted from sentiment lexicons and pre-trained word embedding models. Then, we propose an ensemble system based on Convolutional Neural Networks and XGboost regressors to solve an array of sentiment and emotion analysis tasks on Twitter. These tasks range from the typical sentiment analysis tasks, to automatically determining the intensity of an emotion (such as joy, fear, anger, etc.) and the intensity of sentiment (aka valence) of the authors from their tweets. We also propose a novel Deep Learning-based system to address the multiple emotion classification problem on Twitter. Moreover, we considered the problem of target-dependent sentiment analysis. For this purpose, we propose a Deep Learning-based system that identifies and extracts the target of the tweets. While some languages, such as English, have a vast array of resources to enable sentiment analysis, most low-resource languages lack them. So, we utilise the Cross-lingual Sentiment Analysis technique to develop a novel, multi-lingual and Deep Learning-based system for low resource languages. We propose to combine Multi-Criteria Decision Aid and sentiment analysis to develop a system that gives users the ability to exploit reviews alongside their preferences in the process of alternatives ranking. Finally, we applied the developed systems to the field of communication of destination brands through social networks. To this end, we collected tweets of local people, visitors, and official brand destination offices from different tourist destinations and analysed the opinions and the emotions shared in these tweets.