Marketing plan for Windmill Structural Consultants, S.L.P

Identifier:  TFG:10228

Handle: https://hdl.handle.net/20.500.11797/TFG10228

Authors:  Soriano Bayarri, Montserrat

Abstract:
This Bachelor's Thesis develops a marketing plan for Windmill Structural Consultants, a company specializing in engineering, structural consultancy, and geotechnical services. To create the plan, the organization's internal and external environments were analyzed to identify strengths, weaknesses, opportunities, and threats. The research was supplemented by an interview with the Administration Director and a client survey. Based on the results, marketing objectives, strategies, and actions were defined, along with monitoring and control indicators. Finally, the thesis presents the main conclusions, evaluates the objectives achieved, and proposes future lines of research.