Comparative analysis of the stock market performance of Nike and Adidas (2019-2024)

Identifier:  TFG:10238

Handle: https://hdl.handle.net/20.500.11797/TFG10238

Authors:  Cobos Morocho, Jhordan Luciano

Abstract:
This study presents a statistical analysis of Nike and Adidas stock prices between 2019 and 2024, aiming to demonstrate that share price is not the sole factor determining which company is more favorable. The study is structured in four parts: an introduction to stock markets, a presentation of key company information, a statistical analysis using established indicators, and a comparison between the two companies. Finally, it includes a personal reflection linking the results to the study's objectives.