Business Plan: Bloom

Identifier:  TFG:10298

Handle: https://hdl.handle.net/20.500.11797/TFG10298

Authors:  Marah López Moya

Abstract:
This work develops the business plan for Bloom, a natural facial cosmetics brand focused on offering products tailored to each user's specific needs, based on an initial skin assessment. The study analyzes the facial cosmetics sector, which is characterized by growth and an increasing demand for specialized products. To evaluate the project's viability, strategic analysis tools—such as PESTEL and a competitive analysis—were applied, alongside an economic and financial assessment based on projections for sales, costs, and profitability. The objective is to determine the business's sustainability and its true potential.