Consumer preassure as a tool for business influence in geopolitical conflicts: case study between Israel-Palestine

Identifier:  TFG:10299

Handle: https://hdl.handle.net/20.500.11797/TFG10299

Authors:  Gómez Calbet, Adrián

Abstract:
This Bachelor’s Thesis investigates how consumer pressure influences companies during geopolitical conflicts, focusing on the case of Israel and Palestine. It analyzes consumer behavior—viewed as a stakeholder group—and the willingness of consumers to engage in activism based on corporate stances. Through a theoretical review of Corporate Social Responsibility and a quantitative study conducted in Catalonia, the research explores the motivations behind boycotts and buycotts.