Business plan: Cal Ganxet

Identifier:  TFG:10310

Handle: https://hdl.handle.net/20.500.11797/TFG10310

Authors:  Urbiola Niubó, Anton

Abstract:
Cal Gantxet is an entrepreneurial project for a self-service café in Reus. The model distinguishes itself from the standardized offerings of franchises through an industrial-style visual identity rooted in the city, combined with highly efficient operations. A strategic analysis confirms a market opportunity centered on quality and the customer experience, while a financial analysis validates the project's viability.