Marketing plan for Celler Batea

Identifier:  TFG:10311

Handle: https://hdl.handle.net/20.500.11797/TFG10311

Authors:  Solé Caballé, Clàudia

Abstract:
This Bachelor’s Thesis focuses on the development of a marketing plan for a real-world company: Celler Batea, a wine cooperative located in the Terra Alta region. The process began with an analysis of the business environment to identify the company’s opportunities, weaknesses, strengths, and threats, followed by the establishment of objectives and their corresponding strategies. Based on this analysis, specific marketing objectives and the associated strategies were defined. Finally, various action plans were developed with the aim of increasing the winery’s market share.