Internationalization Plan for EOS in the United States Market: B2B Channel Entry Strategy

Identifier:  TFG:10333

Handle: https://hdl.handle.net/20.500.11797/TFG10333

Authors:  Serrano Jiménez Alba

Abstract:
This Bachelor’s Thesis analyzes the feasibility of internationalizing EOS in the United States via the B2B channel. EOS is a company specializing in professional odor-elimination solutions based on molecular neutralization technology. The study combines an internal analysis of the company with an assessment of the North American environment, taking into account economic, competitive, logistical, and regulatory factors. It also develops a strategic market-entry plan, along with an economic and financial analysis to determine the project's viability. The results indicate that EOS possesses significant competitive advantages and growth potential, provided that its market entry is carried out in a gradual and controlled manner.