Tourism according to the generation Y or Millennial

Identifier:  TFG:1940

Handle: https://hdl.handle.net/20.500.11797/TFG1940

Authors:  Gómez Carrillo, Cristina

Abstract:
The present research is developed with the objective of knowing a little more the millennial generation and how this has influenced to give another focus in the tourism sector. The research is developed in two parts. First, the evolution of tourism is analyzed to this day and how social networks have helped to create a new concept of tourism. The second part is about making a travel guide adapted to the new way of traveling of this generation. To know the preferences of the millennial generation the research has been developed with the following methodology, surveys have been carried out through social networks, that once the data obtained have been analyzed, the results have been compared to elaborate a small guide of travel for millennials.