Communication plan for the Artifex group: Promoting its presence in the Carnival of Tarragona

Identifier:  TFG:8516

Handle: https://hdl.handle.net/20.500.11797/TFG8516

Authors:  Martínez Gutiérrez, Jordi

Abstract:
This Final Degree Project is born from the desire to unite the personal passion for festive culture with the knowledge acquired during the double degree in Business Administration and Management and Law. The objective is to develop a real Communication Plan and apply it to an entity within the cultural field: the Comparsa Artifex del Carnaval de Tarragona. Therefore, this project represents a research opportunity and a practical proposal for immediate application, where personal experience, creativity and university training are brought together.