Comparison of the different corporate identities of the television channels of the Federation of Regional Radio and Television Organizations (FORTA)

Identifier:  TFG:9115

Handle: https://hdl.handle.net/20.500.11797/TFG9115

Authors:  Solé Jornet, Pau

Abstract:
This final degree project analyses how the regional television networks that are part of FORTA construct and project their corporate identity in a context of changing audiovisual consumption. The main objective is to examine the corporate identities of these broadcasters, compare their approaches, and propose strategic recommendations to strengthen their positioning in the digital environment. The study combines both theoretical and applied approaches. Firstly, a literature review was conducted on the concepts of corporate identity and image, identifying four key analytical dimensions: essence, activity, visual identity, and corporate culture. In parallel, a practical analysis was carried out on the twelve corporations that make up FORTA, through the examination of institutional documents, websites, and social media presence.