The relationship between influencer marketing and inclusive marketing

Identifier:  TFG:9147

Handle: https://hdl.handle.net/20.500.11797/TFG9147

Authors:  Pérez Ramos, Maria

Abstract:
Influencer marketing has emerged as a powerful tool in communication and branding strategies for brands, and its impact on inclusion and diversity is increasingly relevant. This new trend uses social media influencers to promote products, services or messages, taking advantage of the trust and closeness they have with their followers. As this model gains relevance, inclusion is positioned as an essential value to connect with diverse audiences. In this work we will analyze how influencer marketing directly influences inclusion and diversity.