Marketing Plan: Masía Crusells.

Identifier:  TFG:9303

Handle: https://hdl.handle.net/20.500.11797/TFG9303

Authors:  Urrea Bernabe, Lorena

Abstract:
This Final Degree Project consists of the development of a marketing plan for the Masía Crusells restaurant in Reus, a business with a long history and strong local recognition. Despite its positive performance, the project analyses how a marketing plan can help strengthen customer loyalty, improve communication with clients and enhance the restaurant’s attractiveness through memorable experiences. The study combines theoretical analysis with practical application, aiming to propose actions that are consistent with the traditional identity of the business.